About Us

Delivering Quality Coating Solutions Distinctively

When our founder, Andrew Vogel, saw the need for high-quality paint to coat northwest Iowa's creameries, the idea of the Vogel Company was born in 1926. Soon, he began producing a variety of paints for home and industry. The mission was simple, exceed customer's expectations by delivering a quality solution, and we carry on this tradition today.


Fullfilling Our Commitments

Our customers count on us, and we won't let them down. Through our dedicated store and factory personnel, our customers can rely on us to fullfil our commitments in providing their business the best.


Exceeding Customer Expectations

Our state-of-the-art laboratory facilites ensure we maintain high standards outpacing the industry. Our intense customer focus allows us to exceed their expectations.


Investing in Innovation

Paint has rapidly evolved into a diverse mix of coating technologies. We continually invest in innovation to provide our customers the cutting-edge in powder coating, heavy-duty protective coatings, traffic marking coatings, and architectural coatings.


Creating Long-Term Value

We carefully listen to our customer's wants and needs. After we fully understand, we use our vast coating experience to craft an answer that creates long-term value.


Unique Through and Through

Our customers often call us unique, and we are continually humbled by their loyalty. We are a family owned company deeply committed to our customers and employees. We care about our communities we serve, and we want our customers to succeed.

A History of Wood Coating Expertise

Diamond Vogel has a long history of working with industrial manufacturers to provide them the coatings they need to protect and add value to the products they make. We’ve been supplying industrial wood coatings since the 1970s after acquiring several coating manufacturers that produced nitrocellulose lacquers. Today, our customers demand from their wood coatings more durability, application flexibility, economy, and compliance with government regulations than ever.

In 2010, Diamond Vogel started a major expansion into the industrial wood coatings market by entering into a license agreement with Hesse-Lignal of Germany and purchasing Fasse Paint Company in Sheboygan Falls, Wisconsin. Fasse Paint was well versed in the industrial wood coatings industry with several innovative product lines and the expertise required for these type of projects. Diamond Vogel has built on the Fasse Paint reputation as an excellent resource for the industrial wood coating market by introducing new technology and support.

We have added research and development staff, customer support staff, and a dedicated industrial wood sales force. We are strong in traditional solvent based and acid cure finishes. The Hesse connection give us some unique capabilities in 2K polyurethane finishes and other European technology, and we have developed some revolutionary water base products that are unique to the industry for their application characteristics and quality feel. Diamond Vogel is ready to help you with your wood coating applications.


Diamond Vogel is pleased to have partnered with Hesse-Lignal of Hamm, Germany as the exclusive licensee for the manufacture of wood coatings for the United States. Hesse-Lignal is one of the leading producers of interior wood finishes in Europe and is intensely focused on developing new, high performance coating systems to improve the productivity and quality level in the wood industry.

Industry Involvement

We are proud to be an active member of the following groups: