Diamond Vogel History

Our Founder

Andrew Vogel

Andrew's story begins in Friesland, Holland, where he worked in his father's paint shop applying finishes to the homes and carriages of Dutch farmers. In 1913, the family immigrated to America, and Andrew settled in northwest Iowa. He soon discovered that American paints did not measure up to his family's strict standards of appearance and performance. In 1926, with two small grinding machines each capable of making five gallons of paint, Andrew launched Vogel Paint and Wax Company.

  • Andrew Vogel - Slide 2
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Quality Products and Services Led

To Expansion and Growth

Frank and Marv Vogel

Second Generation

Frank and Marv Vogel

Following WWII, Andrew's sons, the second generation of Vogels, carried on with Andrew's commitment to superior coatings. The company grew by supplying coatings to the expanding agricultural equipment industry. The company was also active in producing traffic paint, government coatings, and architectural finishes.

In 1967, Vogel Paint purchased the Diamond Products Manufacturing company and in the early 70s the company started to do business as Diamond Vogel Paint to capitalize on the strong brand recognition of each company.

Frank returned from WWII to assume leadership of the family partnership. After nearly fifty years of company leadership, he retired as president and became board chair. Marv joined the company in 1961 after earning his Industrial Engineering degree. He lead the company's industrial coatings business as vice-president until his retirement in 2001.

John Vogel

John Vogel

Second Generation

John was the company's original bookkeeper and later headed government sales and road striping. He retired in 1984.

Art Vogel

Art Vogel

Second Generation

Art managed purchasing and the Orange City factory operations. He retired in 1984.

Blair Vogel

Blair Vogel

Third Generation

Blair directed the Burlington factory early on and then managed store operations. He retired in 2000.

Innovation and Dedication

Poised for the Future

Third and Fourth Generations

Drew, Doug, Mark and Meika Vogel

The third generation grew up in the company and started on the front lines, clerking stores, cleaning vats, making paint, and calling on customers. This breadth of experiences has given them an appreciation and passion for the paint business. Today, they have taken the reins and lead with dedication, experience, and forward thinking resolve.

In 1972, Drew joined the company. He succeeded his father as President of Vogel Paint in 1987. Doug joined the company in 1987 and is now Vice-President of Trade Marketing. Mark joined the company in 1991 and serves as Vice-President of Industrial Coatings. The fourth generation of Vogel leadership, Meika Vogel, joined us in 2010.

Drew Doug Mark and Meika Vogel