Our Markets


Times change - and so do our customers' needs. We're committed to inventing, innovating and initiating new systems to meet those needs. We view challenges like reducing costs, meeting strict environmental regulations, and enhancing product performance as opportunities to think creatively. Our expansive history of innovation and technology allows us to uniquely tackle present and future challenges.

We serve a broad array of customers and industries.This diversity has driven us to become experts in a variety of coating technologies, including liquid, powder, solvent, water, epoxy, urethane, clear, and opaque.

Click on the logos to learn more about each market.


Formulated for the demands of professionals, Diamond Vogel Architectural Coatings offer a full range of architectural and heavy-duty protective coatings that are right for your project.  Whether you're a professional painter, property owner, home builder, architect, designer, or homeowner, when you team great paint, coatings know-how, and outstanding service, you have an unbeatable combination.

Visit diamondvogel.com/architectural for more information.


Diamond Vogel is a leading contract filler and custom packager of aerosol cans. With our state-of-the-art aerosol conversion services, we can turn your OEM paints into easy-to-use aerosols that match your colors perfectly.

Visit diamondvogel.com/aerosol for more information.


With more than 90 years of experience in the coatings business, Diamond Vogel brings the same expertise that made us one of the most sought after paint companies in the United States to the world of automotive coatings.

Visit diamondvogel.com/automotive for more information.


Diamond Vogel Industrial Coatings are designed and manufactured to give protection or beauty to a wide variety of surfaces and substrates. Liquid and powder coatings are engineered to meet precise customer requirements.

Visit diamondvogel.com/industrial for more information.

Industrial Wood

Diamond Vogel Industrial Wood Coatings delivers specialized solutions for the wood coating market. We have partnered with Hesse-Lignal, a leader in cutting-edge wood coatings in Europe, to meet the ever changing requirements of the market with innovative, quality products. We are committed to building on our tradition of outstanding service to meet the needs of this diverse market.

Visit diamondvogel.com/industrialwood for more information.


Diamond Vogel Toll Manufacturing offers the most diverse array of coating production capabilities in the upper Midwest. Serving the most elite customers in the industry, we take pride in manufacturing our customer's formulas to exact specifications each and every batch.

Visit diamondvogel.com/toll for more information.


Diamond Vogel Traffic Coatings specialize in creating solutions for the traffic and zone marking markets. From parking lot contractors to over-the-road paint striping operations, to state and local governments, we have a wide range of quality traffic coatings designed to meet your requirements, and we take the time to understand your operation and partner with you to find the right solution.

Visit diamondvogel.com/traffic for more information.

Old Masters

Old Masters is nationally recognized for its comprehensive stains and finishes retail programs for independent paint and hardware retailers. We support wood finishing products for the woodworking enthusiast and professional, and believe in quality that lasts, attention to detail, integrity, and enduring craftsmanship. We are passionate about wood finishes.

Visit myoldmasters.com for more information.

Van Sickle

Both Van Sickle and Diamond Vogel trace their roots to rural America and the need to formulate high-quality coatings to withstand the often harsh and varied environments of life in the country. When the two businesses combined forces, their customers reap the benefits of 100 years of service to the farm fleet and hardware wholesale markets with a commitment to their specific needs.

Visit vansicklepaint.com for more information.