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For me, springtime brings to mind grass turning green, yellow daffodils, tulips blooming and the fragrance of lilacs. The return of warm weather also means the return of color to our world. After a long winter, we crave color and look for ways to incorporate it into our living spaces.
Pantone has chosen Viva Magenta, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength, as the Color of the Year for 2023.