Pantone's 2023 Color of the Year


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Pantone's 2023 Color of the Year

Viva Magenta
Posted 12/02/2022
Pantone 2023 Viva Magenta

Featured Colors:

Pantone has chosen Viva Magenta, vibrates with vim and vigor, as the Color of the Year for 2023.

To get the look, choose Diamond Vogel’s Moonrose 1103.

For 24 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and product design.


Moonrose Inspiration

This year’s Color of The Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

Moonrose Inspiration2Moonrose Inspiration3

It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,

Inspired by Pantone’s 2023 Color of the Year, these accents pair well to create no-fail color combinations.


Skylla 0640Ocean Spray 0662Blue Bliss 0675
Arizona Stone 0697Hampton Beach 1012Berry Patch 1152

Looking for a similar, red-inspired color? Try one of these shades. Moonrose provides a sensational modern style and also pairs well with the above colors as an accent.

Pale Petunia 1097Bubblegum Pink 1098Dimple 1099
Heart to Heart 1100Mullen Pink 1101Precious Peony 1102